BLOOMFIELD, CT, January 2009 - Historically, a recession results in booming franchise sales, because when large numbers of people suddenly find themselves out of work many go to their nearest franchise expo. Yet so far, at least, rising unemployment has not translated into rising franchise
sales. "There was a significant drop in our activity in the fourth quarter," said Kurt Landwehr, president of BrandOne Franchise Development. The main reason: Credit markets have kept banks from lending as much as they did only a few months ago. And franchising depends heavily on credit. In addition, falling housing prices and the plummeting stock market erased the funds many investors might have used to buy a franchise.